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Does Ethical Fashion Have a Photoshop Problem?

Feature from ECO WARRIER, by SASCHA CAMILLI One of the main goals of the growing ethical fashion movement has been to make ethical fashion look like ‘regular’ fashion. Desperate to wash off an “earthy” label, sustainable fashion brands are aware of the fact that they are already sticking out – and when it comes to certain aspects of their brand image, they do their best to blend in. The conversation around the way models look, and what that does to consumers’ self-esteem, has stretched from body image to ethnicity, but there is one aspect where ethical fashion often actually looks just like any other fashion, and not in a good way: photo editing. In many cases, ethical brands’ imagery will mimic...

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